1. Creator/Author:
  2. Florists' Telegraph Delivery Association (1)

Florists' Telegraph Delivery Association advertisement

Florists' Telegraph Delivery Association
New York, New York
Origin Date:
overall: 17 1/8 in x 14 1/16 in
Item ID:
Holding Institution:
Lincoln Financial Foundation Collection, courtesy of the Indiana State Museum
Available for Viewing:
Fine Art


This poster features a reproduction of a charcoal drawing by M. Leone Bracker of Abraham Lincoln as a young boy kneeling on the floor at his mother's knee in their Indiana cabin. Young Lincoln is writing on a piece of wood while his mother who is seated in front of the fireplace holds an open book. Superimposed over the corners of the image are four portraits of matronly women: Mrs. Sara Delano Roosevelt, Queen Mary of England, Mrs. R. E. Byrd, Sr. (with one of her grandchildren), and Mme. Ernestine Schumann-Heink. Below the image printed inside a black line rectangle is a quotation attributed to Abraham Lincoln, "All that I am or ever hope to be, I owe to my angel Mother" and the names of the women in the portraits. Below the rectangle is the sentence "Distance is no barrier to Flowers-by-Wire for Your Mother on Mother's Day. The Flowers-by-Wire logo is in the center of the lower margin. A border of telegraph lines and poles appears along the top and bottom edges of the poster. This poster is an example of the use the Lincoln name and/or image to promote positive feelings toward a business or organization. Part of the Lincoln Financial Foundation Collection, courtesy of the Indiana State Museum